Discover your essential story
A personal brand story system for executives, founders, teams and aspirants
A personal brand story system for executives, founders, teams and aspirants
Our unique storybuilding system blends the artistic process and timeless myths with business branding. The result sweeps audiences into an immersive journey that lasts mere minutes yet leaves an enduring imprint. Giving you a decisive edge over the competition.
The MYTHWRX one-day workshop is like a guided expedition, with your brand "myth" as the destination. It is an exciting and interactive journey of personal and professional discovery.
MYTHWRX's founder Paul Cohen’s most recent novel was named a top-ten debut by Barnes & Noble Reads. His work has been published in The New York Times Magazine, Esquire, and others. He is a graduate of the world renown Iowa Writers’ Workshop and has taught writing at the University of Colorado – Boulder, U.C. Berkeley Extension, University of San Francisco and the University of Iowa. Paul has also worked in marketing and P.R.
One-on-one creation of your personal brand myth.
Guided creation of individual myths in a group setting.
Guided creation of a single "team myth".
Working with Paul helped me piece together my story when I didn't think I had one. It helped me connect my past to my present which gave me a great story device to use with my business.
Michael Morten
Morten Design Co
Working with Paul helped me access parts of my founder’s story that I knew well but simply didn’t have the skills to share meaningfully and impactfully. His framework enabled me to dig deep, taking me to a layer of truth I knew was there but struggled to capture in spoken and written words. I now have a founder story that I confidently share because it’s genuine, relatable, and anchors who I am with how I serve my clients.
Beck Sydow
HumanKind Business Leaders
Paul helped me draw out my real story, the one I didn't even know was in me. Not only did I come away with a killer founder story, but the insights to write a more authentic and exciting future. I would not have gotten there without Paul.
Ret Taylor
Misogi, former CEO of Ned.
My experience working with Paul was nothing short of transformative. Paul has a rare gift for uncovering the deeper narrative within us that has the power to change lives for years to come.
Josef Scarantino
Founder, WCKD Labs
former Techstars program manager